TOPTOP SP

MANDOM
CAMPAIGN
PROMOTION
WEBSITE / EVENT / POP / PR

Undergoing the project to casually broaden the recognition of GATSYBY and have people view it as a familiar product, we suggested having a user friendly campaign.
We derived the Campaign title ‘GAPBY’ from the theme of enjoying the gap of your everyday life(GATSBY supporting the students). To allow people to access the product easily we proposed a mobile first campaign where people could take part in the campaign easily as an extension of their everyday life. Here we allowed people to take part in the campaign using the hashtag #GATSBY on Twitter, Instagram and Youtube and other Social media. The winner of this campaign would receive an extra large GATSBY cushion as a present.

カジュアルにGATSBYを広め、より身近に感じてもらいたいという課題を受け、ユーザーフレンドリーなキャンペーンの実施を提案。
“日常生活のギャップを楽しむ(学生を応援するGATSBY)”というテーマで、GAPBY(ギャップビー)というキャンペーンタイトルを設計。より気軽に参加出来るよう、モバイルファーストにし、日常生活の延長線上で参加出来るキャンペーンにするため、ハッシュタグ「#GAPBY」を付けてTwitter・Instagram・YouTubeの好きなSNSから、動画投稿するだけで参加可能なキャンペーンを実施。優勝者に特大GATSBYクッションをプレゼント。

Client MONDOM CORPORATION
Planner / Producer(Casting/Design/Execution)/ Total Director YOSHIHIKO YAMAGUCHI(PMA.inc)
Creative Director  KENSAKU KAMADA
Art Directior SANDO.
Illustrator OKA(Face)
Directior  TOMOYUKI NITTA&HIROMI TANEMURA(PMA.inc)

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