ONWARD KASHIYAMA
ICB SEASON VISUAL 20SS
PROMOTION
STILL / RECOMMEND PAPER / DM

PMA directed the creation and shooting of season visual and look book for 『ICB』, which is the one of the four major brand of ONWORD Kashiyama. We made the production which is reminiscent of the brand concept while using lingering and shadows by the shooting-theme “AFTERIMAGE” that was based on the season theme “SMOOTH FEELING”. We also handled series of the production such as the images, look book, DM, banner of the WEB.

オンワード樫山4大ブランドのひとつ『ICB』20SSのシーズンビジュアル・ルックの撮影・製作を担当。シーズンテーマ"SMOOTH FEELING"を元に"AFTERIMAGE(残像)"を撮影テーマとし、余韻・影を使いながら、ブランドコンセプトを想起させるような演出を施しました。撮影した画像からルックブック・DM ・ウェブバナーまで一連の製作物を担当。

Client ONWARD KASHIYAMA Co., Ltd.
Executive Producer YOSHIHIKO YAMAGUCHI, MANABU IMURA(PMA.Inc)
Planning / Director SAORI YOSHIOKA(PMA.Inc)
Director TOMOYUKI NITTA(PMA.Inc)
Designer TSUBASA KUMAKI(PMA.Inc)
Art Director AKIHIRO YASUDA(KEE FACTORY)
Visual Director MINORI TAKAHASHI (KEE FACTORY)
Photographer TOSHIO OHNO
Stylist KUMIKO SANNOMARU (KIKI inc.)
Hair / Make AKIHIRO MOTOOKA

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