TOPTOP SP

ARSOA
ICB STYLE 19FW
PROMOTION / BRANDING
BOOK / WEB / ADVERTISEMENT

We name this continuous collection “ICB STYLE” in 2018. For 19’ Fall&winter we created a stylebook based on the theme“Tomorrow, what do you wear?”. We introduce popular models’ self-styling tips. Q&A, the office style for working-women, and fall/winter trend style and how-to-wear for all 42 pages. We proposed how to be “Gentlewomen” using the main item for fall/winter, coats. On ICB Web contents, we update based on the theme of “The guidebook for working women” and presenting the latest items and how-to-wear tips every Wednesday.

2018より『ICB STYLE』と題し、続くシリーズ。
‘19 FALL&WINTER は、”明日着る服、悩んでる?”をテーマにSTYLE BOOKを作成。人気モデルのセルフスタイリング、Q&A、働く女性のためのオフィススタイル、秋冬トレンドスタイルやアイテムの着こなし術企画等の全42Pに渡って紹介。秋冬の主役となるコートを中心に、"Gentle women"となれるよう演出。ICBのWEBコンテンツでは、”働く女性の指南書”をテーマに、新作アイテムのお知らせから着こなしのお役立ち情報を毎週水曜日に更新を担当。

Client ONWARD KASHIYAMA Co., Ltd.
Executive Producer YOSHIHIKO YAMAGUCHI(PMA.Inc), MANABU IMURA(PMA.Inc)
Producer / Planning / YUKI FUKUDA(PMA.Inc), HIROMI TANEMURA(PMA.Inc), SAORI YOSHIOKA(PMA.Inc)
Web Producer / Director TOMOYUKI NITTA(PMA.Inc), KAE TAKAHASHI(PMA.Inc)
Production SELEK LIMITED.
Direction NATSUKO YANO
Creative Direction Hayashi(SARUTA9)
Photographer(MODEL)TARO OKABE(SIGNO)
/ HIROYA NISHIZAKI (MOUSTACHE) / TAKANORI OKUWAKI(UM)
Photographer(STILL)SHIMPO KIMURA
Stylist SAYAKA KAWAKAMI
Hair&Make-up MIFUNE(SIGNO) / YUKAKO MORINO(Perle)
/CHIHIRO (TRON)/ KAZUKI FIJIWARA(Perle)/ MAI KODAMA(SIGNO)
Writer AYAKO TAKAHASHI
Text AYAKO TAKAHASHI
Book designer HIROE NAKAMURA
Cast MIKIKO YANO / KUMIKO OBINATA / MONIKA RUSH (STAGE) / JUDE(STAGE)

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