FALMA
CATCH-SHU PRO
PRODUCT / PROMOTION / PLACE / PRICE
STILL / WEB

We worked on the planning and management of high powered deodorant "Catch Shun PRO"'s marketing strategy and tactics. We referred to the products professional use in hospitals and repackaged the product, price, promotion and sales channels to appeal to a greater audience and worked through team building and project management to achieve our key goal.

強力脱臭剤「キャッチシューPRO」のマーケティング戦略&戦術の立案、運営代行。病院で使われていたプロユースの脱臭剤を、toC向けにプロダクト、プロモーション、価格帯、販路を見直し、KGI達成のためにチームビルディングし、プロジェクトマネジメント代行。

Project Manager / Marketer YOSHIHIKO YAMAGUCHI(PMA.Inc)
Creative Director / Copy Writer KENSAKU KAMADA(Hakkeyoi Co., Ltd.)
Art Director / Designer HIROSHI MIYAGAWA/TOMOMI TAKEI (Hakkeyoi Co., Ltd.)
Photographer AYAKO KICHIKAWA
Stylist UTOOO
Mark Up RM CRATIVE.Inc

STILL

WEB SITE

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