In order to promote a new product announcements and a newly opening store’s sales promotion unique to GU, we suggested a fashion show to be held in the store window. To coincide with the social media buzz created by the twitter users viewing the store, we announced that the models would change at the store window and had the models show the evening dresses at the end of the fashion show inside the store. We had the models suggest which products they liked and had a photo session as well.Additionally, we made a video of the event and uploaded it in a series of youtube videos.

GUらしい新しい｢新作発表のカタチ｣と「新店オープン販促」という課題に対し、店頭ショーウィンドウをステージに見立てた新しい形のファッションショーを提案。店頭観覧ユーザーのTwitter投稿に合わせて、モデルがその場で生着替えを披露し、モデル着用服を店内エンドにて展開、モデルによる推奨販売・撮影会・実施。さらにその模様を動画化、YouTubeにアップロードし、シリーズ展開。

Client　G.U. Co.,Ltd
Agancy　IRIDGE.Inc
Producer/Directer　YOSHIHIKO YAMAGUCHI（PMA.Inc）
Casting　MASH
Movie　ETENAL.Inc
Sound Design　ELIXION co,Ltd.