GU
FLASH MOB
BRANDING / PROMOTION
EVENT / STILL / MOVIE

In order to promote a new product announcements and a newly opening store’s sales promotion unique to GU, We recorded a flash mob at every regional store within Japan. We had 80 dancers of both young and old, male and female perform a dance wearing GU’s cloths. This was recorded and edited into a video uploaded to youtube.

GUらしい新しい新作発表のカタチと新店オープン販促という課題に対し、神戸新店オープンに合わせて、全国各地の店舗で、当時流行していたフラッシュ・モブを企画。80名の老若男女がGUのシーズン新作を着用し、フラッシュ・モブを実施。その模様を動画コンテンツ化し、YouTubeにて公開。

Client G.U. Co.,Ltd
Agancy IRIDGE.Inc
Producer / Director YOSHIHIKO YAMAGUCHI(PMA.inc)
Scenario writer KATSUNARI MANO
Video Grapher MASARU IWAO(AZlife.Inc)/ FIRST TONE.Inc
Casting MASH Co.,Ltd
Sound Designer A ROOTS & HITTER.Inc / ELIXION co,Ltd.

MOVIE

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