GU
GU OPENING EVENT
PROMOTION
EVENT / POP

We planned and operated GU new store opening campaign event that match the characteristics of the store.In the open campaign We made motives and lively coming to the store with GU coupons.In the closed campaign, we set the purchase amount in GU as the participation condition, and we hold a lottery and games won by luxury prizes.Based on the location and characteristics of the store, premiums are selected for prizes are highly compatible with customers.We promoted visits at the time of opening, promotion of purchasing and downloading of applications.

GU新店オープンイベント。新店オープンを記念し、店舗の特徴に即したクローズドキャンペーン及びオープンキャンペーンを企画、実施。オープンキャンペーンではGUクーポンをインセンティブとして、来店動機と賑やかしを醸成。クローズドキャンペーンでは参加条件にGUでのお買い上げ金額を設定し、抽選会やゲームのコンテンツで豪華景品を狙うイベントを実施。景品も店舗の立地や特徴を踏まえた来店者と親和性の高い景品を選定。オープン時の来店促進、購買促進、アプリのダウンロード促進を狙う。

Client G.U. CO., LTD.
Producer YOSHIHIKO YAMAGUCHI (PMA Inc.) / YUKI FUKUDA (PMA Inc.) / TAKAYUKI UKUDA (PMA Inc.)
Director MITSURU MATOBA(DeLIVE)/TATSUYA YAMAGUCHI(DeLIVE) /SHINJI ARAKAWA(DeLIVE)/KAZUYA FUJII(DeLIVE)
Designer HARUNORI UEDA(AND tokyo design lab.)

POSTER

EVENT

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