GU
GU VIRTUAL RING TOSS GAME
LAUNCH PROMOTION
WEB APP / POP / POSTER

To commemorate the opening of several GU domestic stores, we planned and produced a closed campaign that could be implemented at each store. We have developed a shooting game application that can be used with a display and a smartphone only brought by the purchaser as a versatile utilization method that is not restricted by different location conditions for each store or commercial facility. The smartphone that the buyer brings will become the controller as it is, and interactive experience will be created through a seamless synchronous connection, and the client-side will aim to reduce the operational burden when the store is busy.

GUの国内各数実店舗に渡るオープンを記念し、各店舗ごとで実施可能なクローズドキャンペーンを企画、制作。 店舗・商業施設ごとに異なる立地条件に縛られず、汎用性が高い利活用方法として、ディスプレイと購入者持参のスマートフォンのみで利用可能な射的ゲームアプリを開発。購入者が持参しているスマートフォンがそのままコントローラーになること、またシームレスな同期接続でインタラクティブな体験を生むと共に、クライアント側でも新店時の賑わい時のオペレーション負荷軽減の両軸を狙う。

Client G.U. CO., LTD.
Producer YOSHIHIKO YAMAGUCHI (PMA Inc.) / YUKI FUKUDA (PMA Inc.)
Director TOMOYUKI NITTA(PMA Inc.)
Designer HARUNORI UEDA(AND tokyo design lab.)
Development Mizutama Inc.

POSTER

EVENT

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