ONWARD KASHIYAMA
ICB SEASON VISUAL 20FW
PROMOTION / BRANDING / DESIGN
STILL / LOOKBOOK / BANNER

We shot and created the season visual book of 20FW season for The ICB, a one of four major brands of Onward group. By the season theme “OVER-DO”, from “UP LIFTING” that ICB, who makes 25th anniversary, delivers “a light, a room, with moderately relaxed look, being focused the detail of clothes in the light” by contrasting cool look and smile, Expressed uplifting myself.We were in charge from shooting images to web banners.

オンワード樫山4大ブランドのひとつ『ICB』20FWののシーズンビジュアル・ルックの撮影・制作を担当。シーズンテーマは"OVER-DO”。そして、今年25周年を迎えるICBが届けていく"UP LIFTING"を元に、"光、部屋の中、程よく抜けた表情で、光の中で洋服のディティールがフォーカスされていく"さまをクールな表情と笑顔の対比をすることで、自分の気持ちが高揚する自分らしさを表現。撮影した画像からウェブバナーまで一連の制作物を担当。

Client ONWARD KASHIYAMA Co., Ltd.
Executive Producer YOSHIHIKO YAMAGUCHI(PMA.Inc)
Producer / Planning / Director SAORI YOSHIOKA(PMA.Inc)
Director TOMOYUKI NITTA(PMA.Inc)
Production KEE FACTORY
Art Director / Designer  AKIHIRO YASUDA(KEE FACTORY)
Visual Director MINORI TAKAHASHI (KEE FACTORY)
Photographer TAKU SUGITA
Hair / Make AKIHIRO MOTOOKA
Model Sandy (image)
Designer MOMOYO SHITARA

STILL





LOOKBOOK

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