TOPTOP SP

ARSOA
ICB STYLE 21SS
PROMOTION / BRANDING
WEB / ADVERTISEMENT

A series titled as『ICB STYLE』that keep going since 2018. Proposed the hint for enjoying fashion by aiming a web media that going close with women who think important to be themself in the time changing. Directed by making article contents and shooting, renewal for ad design to the test for the contents such as their thoughts of from ICB's history to create the products, talk contents by Rena Senba(Stylist) and Taeko Higashihara(Fashion Editor) and Tsugumi Noi(ICB Chief Marketter), effortless styling, new products that make feeling good etc.

2018より『ICB STYLE』と題し、続くシリーズ。変わりゆく時代のなかで、自分らしさを大切にする女性にICBらしく寄り添うWEBメディアを目指し、ファッションを楽しめるヒントをご提案。ICBの歴史からモノができるまでの想い、スタイリスト仙波レナ氏、ファッションエディター東原妙子氏、ICBチーフマーケッター能井つぐみ氏による対談、エフォートレスな着こなし、気分があがる新作アイテムなどの記事コンテンツ制作、撮影、更新、広告設計から検証を担当。

Client ONWARD KASHIYAMA Co., Ltd.
Producer / Planning / Director SAORI YOSHIOKA(PMA.Inc)
Web Producer / Director HIROMI TANEMURA(PMA.Inc),TOMOYUKI NITTA(PMA.Inc), KAE TAKAHASHI(PMA.Inc),
Designer TSUBASA KUMAKI(PMA.Inc)
Production KEE FACTORY Editorial
Art Director AKIHIRO YASUDA(KEE FACTORY)
Editorial Director TAEKO HIGASHIHARA
Photographer(MODEL) YOSHIYUKI NAGATOMO,TOSHIO OHNO (LMANAGEMENT),TAK SUGITA(Y'S C),RIKKI (SANJYU)
Photographer(STILL) SHINOBU ONODA (SANJYU)
Stylist AYUMI HAMAMOTO
Hair&Make-up NORITAKA NODA,AKIHIRO MOTOOKA
Hair DAISUKE MUKAI
Make MAKIKO ENDO(UM)
Writer/Text AYAKO TAKAHASHI
Web Designer/Mark Up telepathy
Thanks for Rena Semba
Model Ash(STAGE),SEN ZHAO(BRAVO MODELS),MARIA SHINDO (TOMORROW TOKYO)

WEB



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