ONWARD KASHIYAMA
ICB WOMENS STYLE 17FW
PROMOTION
STILL / WEB

Series from 2017 Spring & Summer "ICB WOMENS STYLE".Through 20 women, we build & operate an own media that will deliver the appeal of the brand. In order to further improve sales at EC, from a lifestyle-specific interview, it is redesigned into a product specialized type.

2017 Spring & Summerからのシリーズ、『ICB WOMENS STYLE』。20人の女達を通じて、ブランドの魅力を発信していくオウンドメディアを構築・運営。Fall & Winterは更なるECでの売上向上のため、ライフスタイル特化型インタビューから、プロダクト特化型へと一新。

Client ONWARD KASHIYAMA Co., Ltd.
Marketer / Executive Producer YOSHIHIKO YAMAGUCHI(PMA.Inc)
Producer MANABU IMURA(PMA.Inc)
Producer / Casting / Executive Director HIROMI TANEMURA(PMA.Inc)
Technical Director TOMOYUKI NITTA(PMA.Inc)
Director YUKI FUKUDA(PMA.Inc)
Art Director, Designer KOJI ABE (INSENCE.Inc)
Editor, Writer NAOKO MONZEN
Art Director / Design KOJI ABE (INSENCE.Inc)
Photographer KENICHI YAMAGUCHI (Real Rock Design)
Stylist KOMAKi
Hair & Make TOMOKO YAMAGUCHI
Production Manager SHINJI IMAI

WEB SITE

STILL

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