PEACH JOHN
La CUVEE MYTHIQUE
BRANDING / AD
WEB SITE / STILL / POP

While challenging how to launch and fix the new brand name of the company 's best bra in history, with the keyword "highest ever" = "dream bra", while jacking on the same web on the web, Proposing a promotion aimed at the bridge. ? Assuming the user benefit of "the best underwear of all time" is "morning with ikemen", planning the webM for the first "male main" in the industry. ? In addition to planning and designing female college student's clothes change video, user voice animation, web PR (media tie-up, throw-in) from the launch of brand & campaign site which becomes Hub in addition, from men's planning design.

MYTHIQUEのブランド力を更に高めたいという課題に対し、MYTHIQUEならではの訴求を突き詰めた「既視感のない売場」作りを提案。 “ブレンドワイン”という機能と価値を強みに昇華するため、「よくばりはオイシイ」というコピーの立案や、競合や現存売場にない「世界観推し」の訴求、MYTHIQUEならではの催事販促をプランニングし、南仏のブレンドワイン= MYTHIQUEのブランドイメージを醸成。

Client SAPPORO BREWERIES Ltd.
Producer / Planner / Creative Director YOSHIHIKO YAMAGUCHI (PMA.Inc)
Art Director / Designer SANDO.
Photographer SHOJI UCHIDA
Stylist TETSURO NAGASE (takahashi office)
Hair&Make KATSUYA KAMO (mod’s hair)
Prop Stylist ENZO (R-mond)
Casting MASH Co,.Ltd
Model ANA SCHURAMANN (donna)
Retouch  VITA Inc.

WEB SITE

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