MoonStar
SPORTH 20SS
STILL / POP / CAMPAIGN

PMA keep working with Moonstar for “イタミゼロプロジェクト(Zero Pain Project)” for breaking away from conventional “Shoe Function Appeal”. This time, We created the leaflet which is felt as the Spring season with based on the Sky-blue color. While taking in seasonal trend, the leaflet introduced “The coordinate by utilizing SPORTH shoes” by stylist’s one-point-comment.

従来の"靴の性能訴求"を脱却すべく17SSより発足した"イタミゼロプロジェクト"を継続展開。今回は、空色をベースに春らしいテイストを演出したリーフレットを制作。今期のトレンドを取り入れつつ、"スポルスを活用したコーディネート"を、スタイリストのワンポイントコメントにて紹介。

Client MOONSTAR COMPANY
Executive Producer MANABU IMURA(PMA.Inc)
Planner / Producer(Design/Execution)/Total Directior SAORI YOSHIOKA(PMA.Inc)
Art Director AKIHIRO YASUDA (KEE FACTORY)
Photographer SHINOBU ONODA (SANJYU)
Stylist KAORI OKANO (TRON)
Hair & Make Maiko Inomata (TRON)

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