株式会社あきんどスシローのロゴ
CACAO KAORU SHIFUKUNO GATEAU CHOCOLAT
LAUNCH PROMOTION
WEBSITE / POP / POSTER / LEAFLET / EVENT TOOL

How to launch a collaborative new product with Impact? We produced collaboration, Top ranker of the conveyor belt sushi industry “SUSHIRO” and the MEIJI “Kinoko no Yama”. We Considered three points, to use the topic of launch timing (end of the year), to cast common topic with PR character “SUSHI PANDA” and “KINOYAMA-san” and to make collaboration song for PR. We plan and produce WebCM and campaign page with tie-up history, product Sizzle, cheering song & dance, and encourage user participation by supporting cheering songs.

食材に強いこだわりをもつスシローとカカオの魅力を知り尽くしたカカオハンター小方 真弓氏がタッグを組むことで、原料のカカオから製法、レシピ開発に到る細部までこだわり抜いた、全く新しいスイーツ「カカオ香る至福のガトーショコラ」。そのこだわり抜いたスイーツのストーリーやシズル感をいかに表現するかをテーマにクリエイティブやコンテンツを開発。店頭からWEB、SNS、プレスイベントに至るまで全てのタッチポイントのツールデザインを担当。

Client AKINDO SUSHIRO Co., Ltd.
Producer/Director MANABU IMURA(PMA.Inc)
Director HIROMI TANEMURA(PMA.Inc)
Assistant Director YUKI FUKUDA(PMA.Inc)
Art Director/Designer HARUNORI UEDA (PMA.Inc)
Designer TOMOMI IWAI
Photographer  NAOTO ISHIMARU(Kiminome)
Recording Camera TAKUMA TERADA
Writer MAKI MATSUNARI

POP

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