きのこの山キャラメルパフェきのこの山キャラメルパフェ

株式会社あきんどスシローのロゴ
CHIHOU TOUITSU SOUSENKYO
PROMOTION / DESIGN
STILL / WEB / POP / BANNER

We held the 2nd general election of the popular products “Mushroom Mountain” and “Takenoko no Sato” by major confectionery maker Meiji. For this promotion, we release the collaboration parfait at Sushiro, the top-ranked in the sushi industry. We proposed a promotion plan that determines the number of seats to be acquired according to the number of collaboration products sold in 47 prefectures, “How many seats can you get in the nationwide unified local election?”. From store sales promotions to SNS, the status of voting (number of sales) was spread from time to time on SNS, and O2O store attracting leads were secured.

大手菓子メーカー明治の人気商品「きのこの山」と「たけのこの里」の総選挙の第二弾を実施。上記プロモーションに際し、回転寿司業界のトップランカーのスシローでもコラボパフェを今年も発売。47都道府県ごとのコラボ商品の販売数によって議席獲得を決めるプロモーション企画"全国統一地方選挙 何議席獲得できるか!?"を提案。店頭販促物からSNS上でも、投票(販売数)獲得状況を随時SNSで拡散し、O2Oでの店舗誘致導線を確保した。

Client AKINDO SUSHIRO Co., Ltd.
Marketer/Producer/Director YOSHIHIKO YAMAGUCHI(PMA.Inc)
Art Directo/Designer HARUOMI UEDA
Director TOMOYUKI NITTA(PMA.Inc)
Still Camera  AMI HARITA(Bucks)
Food Cordinator  KAORI KOBAYASHI

WEB

POP

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