UNIQLO
IKEMEN!GARAPON TAIKAI
BRANDING / PROMOTION
EVENT / STILL

With the project to create a store opening like none before we suggested incorporating new elements of Handsome men and the chance to be able to hug them for the store front event.
Mixing the ideas of Handsome men, the Lottery and presents we were able to make a Lottery(garapon) contest that people of all ages and gender could enjoy.

今までにない新店オープンをという課題を受け、地方新店オープンにおいて、「イケメン」と「ハグが出来る…かも」という新しい要素を採り入れた店頭イベントを提案。「ガラポン」「イケメン」「プレゼント」をミックスし、老若男女問わず楽しめるガラポンを実施。

Client UNIQLO Co.,Ltd
Agency IRIDGE.Inc
Producer / Director YOSHIHIKO YAMAGUCHI(PMA.inc)
Event Director ELIXION Co.,Ltd
Casting MASH Co.,Ltd
Model Lacey / Robin

EVENT

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