- "HERB NO MEGUMI" - "HERB NO MEGUM FRUITY" RE-BRANDING
- BRANDING
- WEBSITE / STILL
To achieve the project of the renewal and optimization of the whole brand and specific products, we reviewed the merits of the herb liquor group and suggested creating a story for the whole project while emphasizing each individual product.
We reviewed the merits of 5 types of herb liquor, with the centre of our thought process being ‘the bounty of herb’. We focused on the product while undertaking a photoshoot and making a brand web-site giving each type of product cross-section appeal.
ブランドの全体・個別最適化をした上で、Webにリニューアルしたいという課題に対し、ハーブのお酒群の価値を整理した、全体に掛かるストーリーと、各商材の特性を強調することを提案。
ハーブのお酒5種のそれぞれの価値を整理し、中でも「ハーブの恵み」を主軸と考え、商品を中心に置きつつ、各種の横断的なイメージが持てるような撮影・ブランドサイトの制作。
Client YOMEISHU SEIZO CO.,LTD
Planner / Producer(Casting / Design / Execution) / Total Director YOSHIHIKO YAMAGUCHI(PMA.Inc)
ART Director AKIHIRO YASUDA
Phographer AMANA